To reposition Boots from a convenient stocking filler to a thoughtful gifting destination required more than a traditional Christmas campaign. With thousands of products in hundreds of categories Boots has a range that can answer any gifting problem, not matter how niche.

14,000 visitors in just three weeks discovered The Bootiques. Three highly-targeted, data-based (using Boots extensive advantage card data), disruptive shopping experiences. Each introducing a surprising product category. Exposing what Boots has to offer and repositioning them as thoughtful gifts.

www.oneclub.org/awards/theoneshow/-award/36675/bootiques

www.campaignlive.co.uk/article/boots-tailors-shopping-experiences-christmas-activations/1666390

www.lbbonline.com/news/its-a-cannes-lions-silver-for-boots-bootiques

All photos by Andrew Meredith & Kevin Moran