This isn’t our first 90 minutes.

We were there with you at the friendlies, the finals, and the ‘FINALLY!’s.

We were with you when the shirts were baggy, when you were buying (and burning) vuvuzelas, and when you asked ‘what the hell is VAR?

Now as we prepare for another summer of celebrations, surprises and sobbing,
We’re here to support you – the fans.
The life-timers.
The first timers.
The dedicated defenders.
The arm-chair experts.
The faith-keepers.
The weepers.
The 5 friends watching in your local.
And The 5 billion watching globally.

In fact, this year – we’re the Official Supporter of Football Fans, Probably.

The official supporter of the ‘I got another round in” champions,
And the ‘I bought a crate just in-case’ heroes.
The official supporter of the pre-match playlist makers,
The mid-match re-stock-ers, and the post-match burger buyers.
The official supporter of the halftime bar queue,
The quick sprint to the fridge, and the coffee table banquet makers.
In fact, we’re the official supporter of all those games we play, when the game is on,
And all the ways we make gameday great - at every corner of the earth.

Because that’s what truly makes it beautiful.
So, let us raise a glass and say...

CHEERS TO THE FANS.
CHEERS TO FOOTBALL.