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REFRESH ME

A Coca-Cola direct to consumer service.


 

THE IDEA

Identifying Central & South Africa as a new route-to-market opportunity due to the high quantity of bulk water purchasing. Reresh Me is Coca-Cola’s first Direct-to-Consumer service.

 From voice driven apps, bundle subscriptions, single swipe and click level applications to chat bots, a UX/UI is was developed that is currently being testing in market alongside distribution models which allows consumers to order all their beverage needs from the Coca-Cola portfolio straight to their door.

 

Exploration

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Prototype to be rolled out

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