THE IDEA
Identifying Central & South Africa as a new route-to-market opportunity due to the high quantity of bulk water purchasing. Reresh Me is Coca-Cola’s first Direct-to-Consumer service.
From voice driven apps, bundle subscriptions, single swipe and click level applications to chat bots, a UX/UI is was developed that is currently being testing in market alongside distribution models which allows consumers to order all their beverage needs from the Coca-Cola portfolio straight to their door.
Exploration
Prototype to be rolled out