Nothing is impossible… But to engage and inspire a hard to please, seen it all before trade and influencer audience when new product features were being kept secret the Huawei trade shows needed an inventive approach.

With a reputation for innovative technology, but less so for design a series of ‘art’ installations brought to life the beautiful design of Huawei’s various product ranges in a curated, tactile, gallery inspired environment. Focused on dramatising functional benefits such as the extreme lightness of their MateBook series to get visitors to reassess Huawei’s design credentials.