POSTERS FOR CATCHING FISHERMEN
Making information too useful to ignore
THE IDEA
There’s lots of information available about Lionfish: A venomous invasive species destroying the Caribbean ecosystem. But fishermen travel light, and are reluctant to take government information. To encourage new fisherman to hunt them, we made the information handy.
Posters printed with vital Lionfish information using a perforation technique that, when pulled apart, transforms them into nets and bags to bring home a day’s catch.
AWARDS
Cannes Lion 2017 - Bronze - Product Design
Cannes Lion 2017 - Bronze – Design
LIA 2017 – Silver – Design: Poster Campaign
WPPED CREAM 2017 - Highly commended